Let’s dive right in and start with what pastel colors are. We’ll talk about what pastels are, the different pastel color palettes, and how to use them in a sophisticated way to make ads that are powerful and send the right message. Now imagine this feeling captured in ad visuals or other marketing campaign assets.īecause of the powerful impact they have without you even realizing it, today we’ll focus on the use of pastel in graphic design, and not only. You feel relaxed, without a care in the world.Įven if they are associated with a delicate look, pastels can make a strong impression on people. A walk down a street with buildings full of history and all of them painted in soft pastels. Picture this: sun, holiday, happy thoughts.
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